Video promo: Dublin Dance Festival

This video promo for the Dublin Dance festival was directed by Ged Murray. The Festival dates are 14-26 May 2013 and the program features European and Irish works, but also Australian choreographers such as Lucy Guerin and Ros Warby. There is a special screening of the documentary ‘Life in Movement’ which commemorates the life and work of Sydney Dance Company director Tanja Liedtke.

Dance festivals and advocacy

The Dublin Dance festival website has lots of information, images and links. The ‘About us’ area lists some memorable core values for the organisation:

  • We value creativity
  • We value originality
  • We value integrity
  • We value diversity
  • We value critical reflection
  • We value artists
  • We value our audiences
  • We value commitment and dedication
  • We value partnerships and collaboration
  • We value financial responsibility

Dance video students can learn from this video

The video promo has some good lessons for students of dance video. The use of camera angle and viewpoint and cropping of the frame captures the body and movement in unique ways. These techniques support the use of motif, repetition and variation. Design-wise, the use of colour enhances visual impact and intention.